Can organizations be creative too?

Have you ever been at a corporate off-site or other workshop/offering where the result of the initiative fell flat? The intent was good; but there were no new meaningful insights. It was scheduled rather than organic. Our brains had time to predict the future, and the potential for novelty disappeared. Transplanting the same mix of people to a different location, even an exotic one, then dropping them into a “new” conference room usually doesn’t work. No, new insights usually only come from new people, new environments, and new incubations; any circumstance where the brain can’t predict what will happen next. In short, by creating paradigm shifts in our three centers of intelligence: our heads, hearts and guts.

It is possible for employees, supervisors and managers to “wire” creativity into their organizations by drawing upon the three centers of intelligence. But do organizations have heads, hearts and guts? Resoundingly– yes they do! Organizational cultures reflect back the top people driving them. You can learn more in my new book. I include diverse case studies such as, Apple Corp, Exxon/Mobil Corp, Saddleback Church and more.

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